Prompted by the increasing discussion around overtourism, last week we invited a panel of industry experts to join us at our London offices to discuss how social media impacts travel and what this means for brands within the travel industry, and beyond. Here, our writer Alice Doleman shares some of the key takeaways from the session.
It’s widely acknowledged that Instagram is becoming as much of a shopping basket for travel destinations as it is for anything else, but what does that mean for the places it’s selling? Our Editor, Alice Cuffe sat down with Tim Williamson, Director of Marketing and Content at Responsible Travel; Jen Stubley, Social Media Lead at London & Partners; Ged Brown, Founder of Low Season Traveller; and Besma Whayeb, Founder of Ethical Influencers to examine this growing issue.
Before opening up to the panel, Cuffe discusses the term, overtourism, which occurs when there are too many visitors to a destination, and where the infrastructure of said destination is not designed to handle those visitors. Resulting in overcrowding, environments becoming degraded, and locals being forced from their homes.